About the author

Benoit Duguay

From 1975 to 2003, I pursued a career in business, mostly in the computer industry; I was involved with multinational corporations and small and medium size businesses.

From 1990 to 2003, I also lectured marketing courses at HEC Montreal Business School. Since then, I am a professor at ESG Business School (University of Quebec at Montreal).

I hold the following degrees: a Doctorate of communication, a Master of Business Administration (MBA) and a Bachelor of Commerce (BCom).

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