Archive - Archive for the month of October, 2007

Why do some people detest the Hummer?

Tuesday, 30 October, 2007

The Hummer’s high fuel consumption and concerns for global warming are the main reasons mentioned by critics of this vehicle. Although these factors are not totally unrelated to this negative sentiment, they are not the real reasons; the truth lies elsewhere. What people detest is not its gluttony for fuel, nor really its size, since […]

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The Hummer’s identity

Tuesday, 23 October, 2007

Last February I received an email from an owner of a Cadillac CTS, saying that to buy a vehicle he must “first fall in love” with it. In a PBS interview, Clotaire Rapaille concurs: “The PT Cruiser is a car [that] when people see it, they say, “Wow, I want it.” Some people hate it; […]

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SUV buyers

Tuesday, 16 October, 2007

Who are SUV buyers? Based on large scale market surveys performed yearly for the automobile industry, Keith Bradsher describes them as having little self-confidence and being conceited. They are often insecure about their marriage and uncomfortable with parenthood. They often lack assurance in their driving abilities. They are above all “self-centered” and “self-absorbed”, with little […]

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Hummer VS MINI

Tuesday, 9 October, 2007

In the following weeks, I invite you to a series of seven chronicles on the theme: Why do we love… or hate a vehicle? To shed light on this question, I will use two vehicles whose philosophies are a world apart: the Hummer and the MINI. Let us begin with the largest one. The Hummer […]

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