PostsArchive - Unclassified
« Next Entry Previous Entry »Consumption and luxury
Monday, 10 September, 2007Today, I start publishing my blog anew with the following three paragraphs drawn from a first version of Consommation et luxe (Consumption and luxury), my next book, to be published this fall (in French only for the time being). « These Romans are crazy! » Many remember Obelix’s trademark phrase in the famed adventures of […]
Read the rest of this postRespite
Wednesday, 13 June, 2007Monopolized by the drafting of my book, « Consommation et luxe » (Consumption and luxury), to be published next fall, it is impossible for me to continue publishing a weekly chronicle. I will thus take a short break and begin anew in September. To receive word of my chronicles’ resumption, I invite you to subscribe […]
Read the rest of this postBeyond Kyoto
Thursday, 7 June, 2007The G8 summit is an occasion for me to make a return on the chronicle «Kyoto and consumption» chronicle, published on April 27, 2007, in which I wrote: «Are those highly virtuous citizens, allegedly worried about the environment, truly willing to make an effort to change their habits and reduce their consumption?» I was then, […]
Read the rest of this postEcology and marketing: beware of scams
Tuesday, 29 May, 2007Last weekend, wanting to eradicate undesirable weeds that invade our terrace, I went to a gardening centre to buy an herbicide; I accept the fact that dandelion be part of our lawn’s ecological balance but refuse to see it invade the patio. On the other hand, concerned to use a weed killer without any toxicity […]
Read the rest of this postConsumption and narcissism
Tuesday, 15 May, 2007Absorbed with grading student papers and exams, I present a shorter than usual chronicle today. While briefer, it will nonetheless be interesting, because I know the subject to be highly controversial and that my comments will leave no one indifferent. Some will applaud my intervention, but others, perhaps a majority, will disagree with me. I […]
Read the rest of this postThe use of fear in SAAQ’s advertising
Tuesday, 8 May, 2007Again this year, the SAAQ (Société de l’assurance automobile du Québec) displays a lack of discernment in its choice of advertising theme. Confronted with a degrading road safety record, it chooses to use fear and guilt to induce an attitude change in faulty drivers. The chosen theme for 2007 is «Accidents hurt… a lot of […]
Read the rest of this postKyoto and societal expects
Tuesday, 1 May, 2007The media storm surrounding the Kyoto protocol, subsequent to Minister Baird’s announcement of a plan to reduce greenhouse gases, is a wonderful occasion for me to present the notion of societal expects. A growing number people seem to surround their consumption with concerns based on fundamental values of social equity and environmental safeguard. For example, […]
Read the rest of this postKyoto and consumption
Friday, 27 April, 2007In the last couple of weeks, we have been entitled to the professions of faith of citizens, politicians and journalists, towards the dogma of the Kyoto protocol. Hand on the heart, they all proclaim their everlasting support for the norms of this agreement. This is only so much hypocrisy. It is well known that several […]
Read the rest of this postRelational expects
Tuesday, 17 April, 2007Relational expects refer to a consumer’s wish for personal interactions. The most typical example of this type of expects is that of a client expecting advice from a salesperson when purchasing clothing, cosmetics, a car, etc. For that matter, not wanting the assistance of a salesperson is also a form of relational expect, which explains […]
Read the rest of this postFinancial expects
Tuesday, 10 April, 2007Financial expects refer to the consumer’s demands regarding price, what it costs to purchase and use goods or services. Several factors influence those expects, particularly available financial resources and the consumer’s values. Some prefer to buy the least expensive product; others may be willing to pay a slightly higher price to reduce expenses related to […]
Read the rest of this post « Next Entry Previous Entry »
