IGOR is a sympathetic mascot, a small gentle gorilla, created by the Vachon Company to sell new Gorilla shaped muffins, obviously intended for children. IGOR even has his own Web site, whose evocative name is « Igor and me ». To sell its product, Vachon setup a promotional campaign, well described on the Infopresse portal: […]

We consume too much and we consume badly. « Consumption has become the main activity of our society. Other eras left us cathedrals or other monuments indicating the importance of certain values, religious or not; the temples of the current era are these immense shopping centres that allow people to regularly pay homage to the […]