{"id":64,"date":"2007-03-20T08:17:00","date_gmt":"2007-03-20T13:17:00","guid":{"rendered":"http:\/\/blogue.uqam.ca\/consumption\/aspirational-expects\/"},"modified":"2007-03-20T08:17:00","modified_gmt":"2007-03-20T13:17:00","slug":"aspirational-expects","status":"publish","type":"post","link":"https:\/\/blogue.uqam.ca\/consumption\/2007\/03\/20\/aspirational-expects\/","title":{"rendered":"Aspirational expects"},"content":{"rendered":"

Aspirational expects<\/a> address another form of symbolism, one which is much more deeply rooted. They reflect the consumer\u2019s fundamental aspirations: personal values, self-image, self-esteem, etc. Aspirational expects are amongst the most influential elements on consumption.<\/span><\/p>\n

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Cosmetics and perfumes offer excellent examples of products that appeal to the consumer\u2019s aspirational expects; the image of femininity, very much apparent in Lanc\u00f4me\u2019s advertising for its Tr\u00e9sor<\/a> fragrance<\/span><\/span>, is a response to such an aspiration amongst some women; other perfumes may use the image of a very active professional woman to answer aspirations of a different group. Cosmetics pledge to fulfil the wishes of those aspiring to beauty, and to be a Fountain of Youth for those seeking eternal youth.<\/span><\/p>\n

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In the field of tourism, several products aim to answer aspirational expects. Religious tourism notably: all countries that feature several churches, basilicas, cathedrals, mosques, temples, attract thousands of visitors each year. Some seek spiritual inspiration, others a form of sacred art, others still cultural exoticism.<\/span><\/p>\n

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Various destinations propose a unique experience, the pilgrimage to Santiago de Compostela<\/i> in <\/span>Spain<\/span><\/span> for instance. Each year, pilgrims journey on foot, cycling or by car, the routes that lead to it, through <\/span>Spain<\/span><\/span>, <\/span>France<\/span><\/span> and at time from further still. In fact, it is so popular that associations exist to promote the routes and site: the Soci\u00e9t\u00e9 fran\u00e7aise des amis de Saint Jacques de Compostelle<\/a><\/span>, established in <\/span>Paris<\/span><\/span> in 1950, and the Confraternity of Saint James<\/a><\/span>, founded in the <\/span>United Kingdom<\/span><\/span> in 1983. <\/span>The motives that drive people to live this experience are complex: spiritual, religious, cultural, artistic, physical, etc.<\/span><\/span><\/p>\n

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Do you know what your deeply rooted aspirations are?<\/span><\/p>\n

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Do you think that they influence your consumption?<\/span><\/p>\n

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In retrospect, in the light of what precedes, what are the <\/span>aspirational expects that have influenced your last important purchase?<\/span><\/span><\/p>\n

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Aspirational expects address another form of symbolism, one which is much more deeply rooted. They reflect the consumer\u2019s fundamental aspirations: personal values, self-image, self-esteem, etc. Aspirational expects are amongst the most influential elements on consumption. Cosmetics and perfumes offer excellent examples of products that appeal to the consumer\u2019s aspirational expects; the image of femininity, very […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/blogue.uqam.ca\/consumption\/wp-json\/wp\/v2\/posts\/64"}],"collection":[{"href":"https:\/\/blogue.uqam.ca\/consumption\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogue.uqam.ca\/consumption\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogue.uqam.ca\/consumption\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blogue.uqam.ca\/consumption\/wp-json\/wp\/v2\/comments?post=64"}],"version-history":[{"count":0,"href":"https:\/\/blogue.uqam.ca\/consumption\/wp-json\/wp\/v2\/posts\/64\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogue.uqam.ca\/consumption\/wp-json\/wp\/v2\/media?parent=64"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogue.uqam.ca\/consumption\/wp-json\/wp\/v2\/categories?post=64"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogue.uqam.ca\/consumption\/wp-json\/wp\/v2\/tags?post=64"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}