Archive - Archive for 26 February, 2007

What do you think of IGOR?

Monday, 26 February, 2007

IGOR is a sympathetic mascot, a small gentle gorilla, created by the Vachon Company to sell new Gorilla shaped muffins, obviously intended for children. IGOR even has his own Web site, whose evocative name is « Igor and me ». To sell its product, Vachon setup a promotional campaign, well described on the Infopresse portal: […]

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