PostsArchive - Archive for the month of April, 2007
Kyoto and consumption
Friday, 27 April, 2007In the last couple of weeks, we have been entitled to the professions of faith of citizens, politicians and journalists, towards the dogma of the Kyoto protocol. Hand on the heart, they all proclaim their everlasting support for the norms of this agreement. This is only so much hypocrisy. It is well known that several […]
Read the rest of this postRelational expects
Tuesday, 17 April, 2007Relational expects refer to a consumer’s wish for personal interactions. The most typical example of this type of expects is that of a client expecting advice from a salesperson when purchasing clothing, cosmetics, a car, etc. For that matter, not wanting the assistance of a salesperson is also a form of relational expect, which explains […]
Read the rest of this postFinancial expects
Tuesday, 10 April, 2007Financial expects refer to the consumer’s demands regarding price, what it costs to purchase and use goods or services. Several factors influence those expects, particularly available financial resources and the consumer’s values. Some prefer to buy the least expensive product; others may be willing to pay a slightly higher price to reduce expenses related to […]
Read the rest of this postSensory expects
Tuesday, 3 April, 2007Sensory expects first relate to the pleasure, or rather the pleasures, of consumption itself, to the satisfaction of getting what one wants. They also express pleasure of the senses driven from the use products purchased. Finally, the pleasure can relate to pleasant memories associated to a product or a brand. Advertising in general suggests the […]
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