Archive - Archive for 17 April, 2007

Relational expects

Tuesday, 17 April, 2007

Relational expects refer to a consumer’s wish for personal interactions. The most typical example of this type of expects is that of a client expecting advice from a salesperson when purchasing clothing, cosmetics, a car, etc. For that matter, not wanting the assistance of a salesperson is also a form of relational expect, which explains […]

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