Archive - Archive for 8 May, 2007

The use of fear in SAAQ’s advertising

Tuesday, 8 May, 2007

Again this year, the SAAQ (Société de l’assurance automobile du Québec) displays a lack of discernment in its choice of advertising theme. Confronted with a degrading road safety record, it chooses to use fear and guilt to induce an attitude change in faulty drivers. The chosen theme for 2007 is «Accidents hurt… a lot of […]

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