Archive - Archive for 27 November, 2007

A question of self-image

Tuesday, 27 November, 2007

The existence of a link between a person’s self-image and the image of the vehicle she buys, analyzed in a previous column, shows that the Hummer’s militaristic and aggressive personality fits the image the buyer of this vehicle wants to project. In fact, research conducted by Keith Bradsher at Honda demonstrates that SUV buyers are […]

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