Archive - Archive for 2 March, 2007

What is it that really makes you buy?

Friday, 2 March, 2007

Contrary to what marketing theoreticians would have us believe, one does not buy to satisfy inborn needs, but to build and maintain an image. Maslow’s hierarchy of needs is useful to understand the consumer’s fundamental motivation, why he wants to consume — the human being has limitless desires. However, my field experience in marketing and […]

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