Archive - Archive for 20 March, 2007

Aspirational expects

Tuesday, 20 March, 2007

Aspirational expects address another form of symbolism, one which is much more deeply rooted. They reflect the consumer’s fundamental aspirations: personal values, self-image, self-esteem, etc. Aspirational expects are amongst the most influential elements on consumption. Cosmetics and perfumes offer excellent examples of products that appeal to the consumer’s aspirational expects; the image of femininity, very […]

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