Archive - Archive for 13 March, 2007

Symbolic expects

Tuesday, 13 March, 2007

Marketing specialists are very much aware of the fact that goods and services are often purchased more for their symbolic than functional value. Symbolic expects aim at associating the product to a symbol the consumer wants: fashion, status, life style, social class, wealth, power, technological modernity, etc. One seeks an image, a given life style […]

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